Wenchang Zhang (Sponge)

Led a team of 4 to successfully onboard and grow 15 TikTok Shop merchants, aligning supplier goals with platform KPIs such as low-price SKU strategy and inventory turnover.

Achieved $800 average hourly GMV by optimizing listings, implementing strategic pricing, and executing promotional plans.

Analyzed key performance metrics (CTR, add-to-cart rate, conversion rate) to provide actionable insights for product selection, inventory planning, and campaign timing.

Partnered with TikTok category and livestream teams to interpret policy updates and implement promotion resources, driving real-time revenue growth and proactive merchant operations.

Delivered 1-on-1 onboarding and troubleshooting for TikTok Shop BPO users, resolving technical and policy issues with a 96% satisfaction rate.

Led merchant enablement through training sessions and knowledge base design, reducing redundant inquiries by 40%.

Collaborated with data and product teams to improve tool UX and rollout via feedback tracking and performance dashboards, driving continuous iteration based on merchant needs.

Onboarded and managed 150 merchants across high-velocity categories, expanding selection and matching supply to platform demand cycles.

Increased top merchant revenue to $10K/week through curated merchandising, creator partnership planning, and flash promotion campaigns.

Collaborated with product and logistics teams to improve ERP/WMS systems, reducing order processing time and enhancing fulfillment accuracy.

Utilized CRM data and consumer behavior trends to strategically guide merchants on SKU bundling and promotional design.

Drove increased conversion and repeat rates for merchants through data-guided sales strategies.

Conducted comprehensive local market and competitor research to inform app-based product launches.

Developed and supported B2B business expansion strategies targeting property managers.